Digital and Content Strategy for nonprofits, brands, and agencies.
Content strategy brings critical facets of your business in line with one another.
Your content is what ultimately conveys your brand, not your logo. Brand is expressed in written language, through your messaging, voice, and tone. It's also expressed experientially on your website or app through its usability, interface design, tools, and features. And below the visible layer of your website, your brand structure is expressed through content like metadata and taxonomies.
Content strategy brings these elements together around a single core idea that can help you prioritize your projects, and bring your brand to life.