Digital and Content Strategy for nonprofits, brands, and agencies.
Content strategy brings critical facets of your business in line with one another.
Your content—written, visual, multimedia, and experiential—conveys your brand, not your logo. Written content includes messaging, voice, and tone. Experiential content exists in the real world (events or a brick and mortar presence), or in the digital world through usability, interface design, tools, and features. Even below the visible layer of your website, metadata and taxonomies express your brand by creating an organizational system for everything else.
Content strategy brings these elements together around a single core idea that can help you prioritize your projects, and bring your brand to life.